Ogilvy Australia is a full-service integrated communications company, which specialises in strategy, technology and behavioural science. To enable Ogilvy’s agency to deliver upon their vision of making brands matter, they have built a culture that is powered by a process, beliefs and underpinned by behaviours. With employees across three offices, Sydney, Melbourne and Brisbane, Ogilvy is an agile agency that can draw on vast expertise to provide end-to-end solutions or specialist skills. Ogilvy Australia provides everything from Data, Strategy, Behavioural Science, and Advertising, to Digital, Performance Media, Production and more.
Ogilvy has evolved overtime to better serve the needs of their clients and their customers. This process is shaped by being business-minded, customer-obsessed, data-inspired, technologically astute and culturally aware. Ogilvy create bespoke teams for each project, rather than using a ‘one size fits all’ approach. They are engineered to collaborate, connecting their specialists in a truly integrated way.
Ogilvy’s broad range of skills across the business are organised to enable them to easily surround their clients’ business challenges with the right people at the right time. Offices in Ogilvy are designed around Activity Based Working (ABW) which supports and enhances work, rather than drawing a boundary around individual personal spaces. In practice, it means that the ABW space fosters a variety of office environments that support the different activities employees do in their daily work life. The space facilitates greater efficiencies and collaboration, with ‘neighbourhoods’ aligned to the Ogilvy Model – “Think, Create, Realise”. The space allows employees to work individually, in a group, in a formal or impromptu setting with plenty of breakout areas. One of Ogilvy’s key cultural pillars is collaboration. The People Strategy was designed to support, nurture, and grow their employees within the business by removing barriers to effective working. The result of these strategies is a more cohesive working environment and it drives both integration and creativity and enables Ogilvy’s employees to work more efficiently and effectively, together.
Ogilvy continually strives to maintain a truly healthy environment. Ogilvy want their employees to challenge themselves and to challenge the company, to find new ways to contribute and to find new ways to connect and to make sure staff are always growing not only as an employee but as a human being.