Founded in 2013, Clipchamp is an award-winning video technology company headquartered in Brisbane. Being the first and only company in the world that has built and patent-protected an in-browser video production platform, clipchamp.com launched as beta in 2014 and as a commercial platform on 29 August 2016. By late 2019 Clipchamp had acquired more than 8 million registered users globally and thousands of paying customers.
Earlier this year Clipchamp successfully raised $13 million during their Series A funding round, led by Seattle based Tola Capital with participation from TEN13 and existing investors. This most recent funding round brings the total raised over 4 rounds to nearly $16 million and signals the rapid pace at which Clipchamp’s product-focused international team is growing.
Clipchamp is headquartered in Brisbane’s Startup Precinct at TC Beirne Building in Fortitude Valley, with other team members placed globally and a highly anticipated US office opening in the near future. In order to deliver on its vision of making the creation of beautiful video content accessible to everyone, including both creatives and enterprises, Clipchamp’s approach to organisational structure is bottom-up, flat and product aligned. This is achieved through the creation of product specific squads consisting of cross functional team members, removing the traditional barriers to collaborative innovation.
In the past, video production has been constrained to people with professional knowledge or budget. There have also been only two technical paradigms, native apps and cloud apps.
Clipchamp challenges this status quo by providing a browser-based video production platform that integrates all steps from editing, compression, conversion, recording and sharing to create a video while making use of their proprietary hybrid native/cloud approach. By doing everything in-browser lengthy video uploading is avoided and installation is not required. Whilst most other video editing suites on the market cater to creatives, Clipchamp’s platform democratizes video creation and provides a mechanism for SMEs and smaller creators to tell their stories through the most impactful medium.
Through taking a client-side approach to developing the Clipchamp platform, the reliance on cloud instances and massive server files has been eliminated. This direction results in a significant reduction in the usage of physical infrastructure and electricity consumption to power the platform as opposed to running a traditional cloud application. Aside from the environmental contributions this approach has, costs are redistributed to create a low cost model allowing Clipchamp to provide a generous free tier to users. Their free tier allows for unlimited 480p video creation and is utilised significantly by the US education sector, bringing impactful video creation closer to today’s youth at no cost to students, parents or schools.
Aside from their subscription business, Clipchamp has signed two major exclusive platform agreements. The first with Chinese YouTube competitor, BiliBili, providing a bespoke editing environment for over a million monthly active creators. This partnership enables every BiliBili user access to the editing platform to create video content to serve the more than 100 million viewers who use the platform each month.
Clipchamp has also developed an exclusive partnership with major cloud storage provider, Dropbox, serving their extensive international user base with video editing capabilities. The agreement enables Dropbox users to create, edit and publish videos by directly accessing their entire video library, eliminating the need to download and reupload content for use in an alternative video editing solution. Partnerships of this nature are a core focus for Clipchamp as they seek to democratize access to video storytelling for all who have a story to tell.