Cannings Purple “starts and shapes conversations that matter” on behalf of clients, highlighting issues that are important to them. Its key brand pillars – insight, influence, innovation and impact – underscore the traits and capabilities Cannings Purple endeavours to attract and foster in its people.
Cannings Purple brings together the brightest minds, and supports its consultants to build the best networks, while continually adapting and embracing change to deliver real and measurable impact for clients, and the communities in which they operate.
When Cannings Purple first opened its doors in 2004, it was a two-person startup in Perth, focussed largely on investor-related public relations. In the 16 years since, it has grown to a team of 45 subject matter experts, with clients throughout Australia, and market-leading expertise service offerings in investor relations, government relations, stakeholder engagement, graphic design, corporate affairs, crisis communications, media training, media intelligence, video production and branded journalism.
Although still majority-owned by its directors, Cannings Purple also has a cornerstone shareholder in WPP AUNZ, which is itself part of the global WPP network spanning 112 countries.
Cannings Purple has a track record of leadership on important community issues, including providing pro bono support to the successful campaign for marriage equality in Australia.
Cannings Purple’s success is built around its people, their expertise, and their passion. Its staff are heavily involved with peak bodies in the fields in which the company operates – including the WA Chamber of Minerals and Energy, the Committee for Economic Development Australia, the International Association of Business Communicators, the International Association for Public Participation, the Gold Industry Group and the Australian Institute of Company Directors.
Cannings Purple puts its people, their wellbeing and their development at the forefront of its efforts. At the heart of this ethos is the development of a culture and core values that are not merely talked about but lived daily. All staff benefit from a culture of continual learning and have available to them world-leading flexible working options, tailored to meet their individual needs and circumstances.
An open plan office without corner offices promotes a collaborative environment in which every team member’s input is respected and valued, regardless of their seniority. As CEO Annette Ellis is fond of saying: “we’ve all got the same size desks.”