BetEasy (formerly CrownBet) is owned by The Stars Group (TSG), one of the most successful and regulated online gaming companies in the world. The Stars Group operates in 19 jurisdictions, including in Europe and North America, under the brands PokerStars, Full Tilt and Sky Bet.
BetEasy leads the Australian marketplace in innovative products and services while maintaining a high standard of social responsibility and corporate integrity, with a clear vision and a company strategy that drives its people to disrupt the market and set even more ambitious goals than already achieved. BetEasy is based in Melbourne with operations in Sydney and Darwin and has approximately 400 staff across these three locations.
Its bespoke betting platform leverages highly scalable cloud-based technology and seen as a reputable, respectful and personalised brand by customers.
One of its core strategy is that of personalisation, meaning the creation of a personalised experience for its customers. The business has evolved immensely through research and development, building bespoke technology so that it can create winning moments for customers with the right product, right offer and the right customer experience.
One of the other key focus areas is identifying the unique opportunities and mutually beneficial partnerships. The business has dealt well with change since its inception and in October 2019 it was announced that TSG and Flutter (another global leading brand) would combine. The combination of these businesses is set to create a global leader in sports betting and gaming with a diverse portfolio of leading brands and complementary best-in-class products with a broad geographic reach. A combination of this scale will mean change for the BetEasy business and will create new and exciting opportunities for its people here, and more globally.
Over the last five years of the BetEasy journey, the business has worked hard to build and maintain its status as an Employer of Choice. Its secret to success stems from a mindset of continuing to evolve, to listen and act on feedback, and to role model excellent leadership performance and behaviour. It is strongly believed within the company that these factors contribute to its outstanding business performance, positive employee experience, and as a result, to the benefit of its customers.
The business has worked hard to be the destination of choice for exceptional candidates. BetEasy believes that the journey only starts there, and continues with an ongoing focus on retaining and developing its talent to grow the business with an emphasis on growing those within it.