Tourism Holdings Australia

Tourism Holdings Australia has been selected as an Employer of Choice in The Australian Business Awards 2019.
The Australian Business Award for Employer of Choice [EOC] recognises organisations which have developed leading workplaces that maximise the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention.

Tourism Holdings Australia Pty Ltd (THA) is a thl (Tourism Holdings Limited) company, which is the world’s largest RV rental operator. It operates within the global tourism industry that is inherently fast paced and experiencing accelerated growth thanks to increased flight connectivity. Tourism accounts for 9.8% of global GDP and provides 1 in 11 jobs on the planet. thl is a global leader with RV operations in both hemispheres.

The Australian tourism industry is growing visitation at 5.8% per annum with increasing demand for self-drive holidays. THA has 10 Australian locations providing campervan travel experiences to travellers. It has approximately 30% share of the Australian RV rental market with more than 1500 motorhomes on fleet and 150 plus employees.

thl’s business model utilises a deep customer understanding to provide a full spectrum RV ecosystem, which allows customers to participate by hiring, or purchasing motorhomes. Increasingly, customer experiences have been enhanced by providing a seamless and connected journey through GPS app technology.

thl is a forward moving and progressive business. Change and transformation is constant. In this environment, thl is disrupting itself with its Peer-2-Peer business and new technology arm of the company. The company maintains clear strategic direction and provides progression pathways for crew. The global company structure is divided into self-drive, guided experiences, manufacturing and technology.

Customers come to thl with the holiday of a lifetime in mind. All crew play a role in bringing that dream to fruition – from design, development and delivery through to front line customer service and support. Culture is guided by 4 key values – Be the Best, Be Curious, Do the Right Thing and Care Everyday. These values determine not ‘what’ the team do – but ‘how’ they do it.

Staff are encouraged to pursue their own passion for travel. The company’s purpose, “Share the Adventure” is bought to life within the workspace. Crew holiday photos are highly visible. Meeting rooms have names such as “The Outback” and “The Campsite”, crew travel trips are shared with colleagues and customers alike. thl’s working environment is one of fun and connection – staff are referred to as “crew” and branded merchandise features taglines such as “enjoy the ride!”

thl’s global vision is to sustainably connect millions with personalised local experiences. Purpose “Share the Adventure” is embraced by the team where a passion for hitting the open road is evident and company values underpin every activity. These values support both vision and purpose, contributing to a culture with a strong sense of doing right by customers.

The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.

The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. The Employer of Choice Award recipients will participate in the international chapter of the program at the World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

The process culminates in the selection of organisations which maximise the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention. The recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Entrant organisations are required to demonstrate their achievements across the key areas of Organisational Culture; Leadership & Strategy; Employee Education, Training & Development; Employee Health, Safety & Satisfaction; Performance Management; Recognition & Remuneration.

The Employer of Choice Framework is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The key attributes of the Employer of Choice Framework define the characteristics of high-performing, industry leading organisations that provide a stimulating and supportive workplace. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Entrant organisations are required to demonstrate their achievements across the key areas of Organisational Culture; Leadership & Strategy; Employee Education, Training & Development; Employee Health, Safety & Satisfaction; Performance Management; Recognition & Remuneration.

The program provides a notable opportunity for high-performing organisations which implement world-class human resource management practices to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum human resource management practises and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing employer brand awareness. reputation, equity, loyalty and retention through increased exposure, recognition and prestige.

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