Tourism Holdings Australia Pty Ltd (THA) is a thl (Tourism Holdings Limited) company, which is the world’s largest RV rental operator. It operates within the global tourism industry that is inherently fast paced and experiencing accelerated growth thanks to increased flight connectivity. Tourism accounts for 9.8% of global GDP and provides 1 in 11 jobs on the planet. thl is a global leader with RV operations in both hemispheres.
The Australian tourism industry is growing visitation at 5.8% per annum with increasing demand for self-drive holidays. THA has 10 Australian locations providing campervan travel experiences to travellers. It has approximately 30% share of the Australian RV rental market with more than 1500 motorhomes on fleet and 150 plus employees.
thl’s business model utilises a deep customer understanding to provide a full spectrum RV ecosystem, which allows customers to participate by hiring, or purchasing motorhomes. Increasingly, customer experiences have been enhanced by providing a seamless and connected journey through GPS app technology.
thl is a forward moving and progressive business. Change and transformation is constant. In this environment, thl is disrupting itself with its Peer-2-Peer business and new technology arm of the company. The company maintains clear strategic direction and provides progression pathways for crew. The global company structure is divided into self-drive, guided experiences, manufacturing and technology.
Customers come to thl with the holiday of a lifetime in mind. All crew play a role in bringing that dream to fruition – from design, development and delivery through to front line customer service and support. Culture is guided by 4 key values – Be the Best, Be Curious, Do the Right Thing and Care Everyday. These values determine not ‘what’ the team do – but ‘how’ they do it.
Staff are encouraged to pursue their own passion for travel. The company’s purpose, “Share the Adventure” is bought to life within the workspace. Crew holiday photos are highly visible. Meeting rooms have names such as “The Outback” and “The Campsite”, crew travel trips are shared with colleagues and customers alike. thl’s working environment is one of fun and connection – staff are referred to as “crew” and branded merchandise features taglines such as “enjoy the ride!”
thl’s global vision is to sustainably connect millions with personalised local experiences. Purpose “Share the Adventure” is embraced by the team where a passion for hitting the open road is evident and company values underpin every activity. These values support both vision and purpose, contributing to a culture with a strong sense of doing right by customers.