Richmond Football Club

Richmond Football Club has been selected as an Employer of Choice in The Australian Business Awards 2019.
The Australian Business Award for Employer of Choice [EOC] recognises organisations which have developed leading workplaces that maximise the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention.

Since 1885, the Richmond Football Club (RFC) has been an active member and competitor of the elite Australian Football League (AFL). Based in Richmond, Melbourne, the RFC is one of the oldest and most famous Clubs in Australia. The RFC is also home to the largest membership base in the AFL – 100,000 members – the first Club to ever reach this impressive figure.

Employing 180 staff (full time, part time and casual) and 45 AFL footballers, the RFC is a unique operational environment. For many employees, half the year is spent in a week-to-week cycle based on the AFL football fixture, while others are engaged with programs, initiatives and deliverables that span the entire calendar year. Richmond’s operational structure comprises of a Board of Directors, Chief Executive Officer and a senior executive team overseeing each of the Club’s departments: football operations, communications and marketing, consumer business, finance and administration, people and culture and commercial operations.

The Club’s core business is football: a membership-based organisation in a high-performance, elite sporting environment. Its main product offerings include fan experiences, merchandise, corporate sponsorships and engagements, community initiatives, and health and sport participation. Adhering to the regulations of an elite sporting code and catering to the needs of thousands of passionate fans also means that the Club navigates a dynamic media landscape, receiving a great deal of weekly scrutiny over its on-field and off-field performance. With 11 AFL premierships to its name, over $80 million in yearly turnover, and consistent on-field outcomes, the Club has demonstrated admirable success. Yet while premierships might be the ‘ultimate’ goal in this competitive industry, the RFC’s definition of success relies just as much as what it accomplishes off the field.

At Richmond, culture is everything, and ‘how’ the Club succeeds is essential as the success itself. Through an alignment of vision, purpose and a dynamic strategic platform, the Club has successfully cultivated a ‘Strong & Bold’ Club culture that uses football to work to a greater purpose: inspiring and serving the broader community through a range of industry-leading initiatives. Over the past decade, the Club has thus positioned itself as a leader in the areas of cultural diversity, inclusivity, gender equality, and the advancement of reconciliation with Indigenous Australia.

Much more than a football Club competing at the elite level, Richmond is a highly purpose-driven organisation with a bold vision behind it. Above all, it recognises how important a thriving culture is to the Club’s activities on and off the field. Launched formally in 2018, the Club’s Cultural Foundations Pathway distils its vision to be a ‘Strong & Bold’ Premiership Club. Founded on a strengths-based philosophy, this Club culture embraces imperfections while encouraging the strengths of each and every employee. ‘Connecting to Thrive and Win’ is the Club’s primary strategic purpose, and is based on a code of four primary values: Aware, Disciplined, Relentless and United that players and staff follow. These values are underpinned by behaviours that are visible, developable and measurable and that staff can hold each other to account to.

The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.

The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. The Employer of Choice Award recipients will participate in the international chapter of the program at the World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

The process culminates in the selection of organisations which maximise the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention. The recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Entrant organisations are required to demonstrate their achievements across the key areas of Organisational Culture; Leadership & Strategy; Employee Education, Training & Development; Employee Health, Safety & Satisfaction; Performance Management; Recognition & Remuneration.

The Employer of Choice Framework is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The key attributes of the Employer of Choice Framework define the characteristics of high-performing, industry leading organisations that provide a stimulating and supportive workplace. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Entrant organisations are required to demonstrate their achievements across the key areas of Organisational Culture; Leadership & Strategy; Employee Education, Training & Development; Employee Health, Safety & Satisfaction; Performance Management; Recognition & Remuneration.

The program provides a notable opportunity for high-performing organisations which implement world-class human resource management practices to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum human resource management practises and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing employer brand awareness. reputation, equity, loyalty and retention through increased exposure, recognition and prestige.

People are our most important asset. Connecting them to our purpose is critical to building a culture that helps us build success on and off the field. We are humbled to be selected as an Employer of Choice in the 2019 Australian Business Awards and it strengthens our resolve to continue to enable the growth of our people and our business to thrive.

Brendon Gale, CEO, Richmond Football Club