QUS is a leading company in the strata insurance market, providing cover to 7,000 properties ranging from a $500,000 duplex to a $1.9B Sydney CBD block of residential towers. QUS was launched in 2008 and has a strata insurance portfolio of $50 million gross written premium (GWP) with offices in Brisbane, Sydney, Melbourne and Perth.
Residential Strata Insurance is a general insurance product that covers common property buildings and structures under the management of a strata title or body corporate entity. It encompasses large commercial buildings to residential blocks of units.
Strata Select is QUS’s unique signature product in The Australian Strata Insurance market. It offers a simplified and flexible strata insurance product. The underwriting philosophy consists of writing high quality, low to medium hazard risks, and tailoring individual strata insurance solutions so that QUS caters to the needs of its brokers. Unlike its competitors’ products, Strata Select can accommodate risks that are residential, office/commercial or any mix in between, insured sums up to US$2.5B.
QUS success is all in the niche. QUS sell and distribute its products only to Australian Financial Services Licensed Insurance Brokers. This makes delivery relatively easy. The QUS commitment to broker distribution only of its Strata Select product is unique in the traditional strata insurance market. QUS have built its impressive portfolio on knowing everything it can about its brokers and what they need and want from it, so they can sell its product to their client.
Technology and automation are impacting and disrupting the insurance industry. To position themselves as leaders in the market, QUS’s strategy is to leverage and empower their people.
In 2016, QUS made it a strategic priority to focus on three aspects of the branding to ensure that they are all aligned and working together. The three parts of the branding (firstly the staff personal brands, secondly the employer brand and thirdly the QUS business brand) are all intrinsically linked in the digital world. The order that is focused, prioritised and invested in these three key branding components, shows that QUS aims to differentiate and put people first.