PHD Australia

PHD Australia has been selected as an Employer of Choice in The Australian Business Awards 2019.
The Australian Business Award for Employer of Choice [EOC] recognises organisations which have developed leading workplaces that maximise the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention.

PHD is a leading communications planning and media buying agency. Created in the UK in 1990 as the first planning-led media agency, PHD was established in Australia in 2009 and quickly grew to over 200 staff across offices in Sydney and Melbourne.

As the media partner for high-profile clients including Google, PepsiCo, Volkswagen Group, Unilever and ANZ Bank amongst many more, PHD’s role is to advise clients on the best strategy to invest their marketing budget across all media channels – television, radio, newspapers, magazines, billboards, online platforms, etc. and how to execute it. As such, PHD works closely with advertising agencies, public relations agencies and media vendors to promote clients’ products and services to their target audience in the most impactful and cost-efficient manner.

The media agency landscape in Australia is fragmented, with dozens of agencies competing with little differentiation. Additionally, the industry faces several complex challenges including the speed of change of digital media (as online platforms evolve, so do advertising opportunities). This climate of complexity and competition has significant impact on talent retention. Although the sector is experiencing double-digit growth (the overall media workforce increased by 65% over the last 5 years), staff turnover is also increasing with the latest Media Federation of Australia (MFA) census reporting a record 36% turnover rate industry-wide and a vacancy rate of 9.2%. 

PHD’s vision is to be recognised as one of Australia’s Smartest Companies and they believe that attracting, growing and retaining top talent is critical to business success. As such, People is one of the five core focus areas of their business strategy. To make PHD’s vision come to life through human resources practices, the People & Development Team has over the past few years, developed talent initiatives designed to engage employees on their growth journey and positively reward staff who live out the company’s values.

To embed positive behaviours in day to day life at PHD, the PHD Values Award was created, whereby people are encouraged to live PHD’s core values of Courage, Collaboration and Curiosity and recognise each other for demonstrating them.

PHD operates in an environment where disruption is the norm and talent retention and satisfaction are plummeting across the industry. Through the crafting of a strong vision, PHD has been successful in building a recognisable employer brand which is known across the industry. The implementation of a human resources strategy aligned to the business strategy and underpinned by tailored programs that allow staff to grow with PHD has resulted in strong talent retention and employee engagement. This positive momentum allows PHD to service clients and innovate in an age of change.

The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.

The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. The Employer of Choice Award recipients will participate in the international chapter of the program at the World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

The process culminates in the selection of organisations which maximise the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention. The recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Entrant organisations are required to demonstrate their achievements across the key areas of Organisational Culture; Leadership & Strategy; Employee Education, Training & Development; Employee Health, Safety & Satisfaction; Performance Management; Recognition & Remuneration.

The Employer of Choice Framework is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The key attributes of the Employer of Choice Framework define the characteristics of high-performing, industry leading organisations that provide a stimulating and supportive workplace. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Entrant organisations are required to demonstrate their achievements across the key areas of Organisational Culture; Leadership & Strategy; Employee Education, Training & Development; Employee Health, Safety & Satisfaction; Performance Management; Recognition & Remuneration.

The program provides a notable opportunity for high-performing organisations which implement world-class human resource management practices to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum human resource management practises and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing employer brand awareness. reputation, equity, loyalty and retention through increased exposure, recognition and prestige.

PHD is incredibly proud to be recognised an Employer of Choice in The Australian Business Awards 2019. We put a huge amount of time and effort into ensuring all PHD’ers have the best possible opportunities to grow and we believe this has been crucial in our wider business success over the past few years.

Mark Jarrett, Managing Director, PHD Australia