Ogilvy Australia has been selected as an Employer of Choice in The Australian Business Awards 2019.
The Australian Business Award for Employer of Choice [EOC] recognises organisations which have developed leading workplaces that maximise the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention.
Ogilvy Australia opened its doors in St Kilda Melbourne in 1967 and has since become one of the leading integrated communications companies in the country. With 280 employees across three offices, Sydney, Melbourne and Brisbane the business can draw on vast expertise to provide end-to-end solutions or specialist skills. Providing everything from Data, Strategy, Behavioural Science, and Advertising, to Digital, Performance Media, Production and more.
Structurally, Ogilvy Australia is part of Ogilvy Global with 132 offices in 83 countries worldwide; and WPP Network – one of the largest global communications networks in the world.
Ogilvy’s footprint gives its clients access to global experts, tools and insights. Clients then benefit from Ogilvy’s ability to leverage these networks, giving them an unparalleled ability to offer experience, insight, innovation and creativity.
“Our most valuable asset is our culture. Our culture comes from many forces however the main force is our people and their behaviours and attitudes,” says David Fox, CEO of Ogilvy Australia.
Ogilvy is a full service integrated communications company – specialising in strategy, technology and behavioural science. The business has evolved to better serve the needs of clients and their users. Their processes are shaped by being business-minded, customer-obsessed, data-inspired, technologically astute and culturally aware. Ogilvy creates bespoke teams for each project, rather than using a ‘one size fits all’ approach and are engineered to collaborate, connecting specialists in a truly integrated way.
In 2017 Ogilvy Australia re-engineered their business model to be geared around delivering different shaped ideas end-to-end. In 2018, they relaunched their own brand Globally. Within the new brand an organisational framework has been applied across the organisation, it included simplifying titles and clarification of what they do into Crafts and Capabilities. Crafts is a more modern and fluid interpretation of a ‘department’.
Where possible the Crafts are an attempt to represent all of what Ogilvy does. Virtually everyone in Ogilvy should be able to find a Craft that represents what they do. The broad range of skills across the business are now organised to enable Ogilvy to easily surround clients’ business challenges with the right people at the right time. Crucially, they can now move quickly to deliver work in a collaborative framework – THINK, CREATE, REALISE.
Ogilvy has tirelessly created a vibrant culture based on the core values of playfulness, courage, curiosity, excellence and collaboration.
The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.
The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. The Employer of Choice Award recipients will participate in the international chapter of the program at the World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.
The process culminates in the selection of organisations which maximise the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention. The recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.
Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.
Entrant organisations are required to demonstrate their achievements across the key areas of Organisational Culture; Leadership & Strategy; Employee Education, Training & Development; Employee Health, Safety & Satisfaction; Performance Management; Recognition & Remuneration.
The Employer of Choice Framework is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.
The key attributes of the Employer of Choice Framework define the characteristics of high-performing, industry leading organisations that provide a stimulating and supportive workplace. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
The program provides a notable opportunity for high-performing organisations which implement world-class human resource management practices to be acknowledged and celebrated for their achievements both nationally and internationally.
Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum human resource management practises and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
The program provides the ultimate platform for building knowledge, increasing employer brand awareness. reputation, equity, loyalty and retention through increased exposure, recognition and prestige.