Ogilvy Australia opened its doors in St Kilda Melbourne in 1967 and has since become one of the leading integrated communications companies in the country. With 280 employees across three offices, Sydney, Melbourne and Brisbane the business can draw on vast expertise to provide end-to-end solutions or specialist skills. Providing everything from Data, Strategy, Behavioural Science, and Advertising, to Digital, Performance Media, Production and more.
Structurally, Ogilvy Australia is part of Ogilvy Global with 132 offices in 83 countries worldwide; and WPP Network – one of the largest global communications networks in the world.
Ogilvy’s footprint gives its clients access to global experts, tools and insights. Clients then benefit from Ogilvy’s ability to leverage these networks, giving them an unparalleled ability to offer experience, insight, innovation and creativity.
“Our most valuable asset is our culture. Our culture comes from many forces however the main force is our people and their behaviours and attitudes,” says David Fox, CEO of Ogilvy Australia.
Ogilvy is a full service integrated communications company – specialising in strategy, technology and behavioural science. The business has evolved to better serve the needs of clients and their users. Their processes are shaped by being business-minded, customer-obsessed, data-inspired, technologically astute and culturally aware. Ogilvy creates bespoke teams for each project, rather than using a ‘one size fits all’ approach and are engineered to collaborate, connecting specialists in a truly integrated way.
In 2017 Ogilvy Australia re-engineered their business model to be geared around delivering different shaped ideas end-to-end. In 2018, they relaunched their own brand Globally. Within the new brand an organisational framework has been applied across the organisation, it included simplifying titles and clarification of what they do into Crafts and Capabilities. Crafts is a more modern and fluid interpretation of a ‘department’.
Where possible the Crafts are an attempt to represent all of what Ogilvy does. Virtually everyone in Ogilvy should be able to find a Craft that represents what they do. The broad range of skills across the business are now organised to enable Ogilvy to easily surround clients’ business challenges with the right people at the right time. Crucially, they can now move quickly to deliver work in a collaborative framework – THINK, CREATE, REALISE.
Ogilvy has tirelessly created a vibrant culture based on the core values of playfulness, courage, curiosity, excellence and collaboration.