BetEasy (formerly CrownBet) is a wagering company delivering one of the most sophisticated online and mobile sports and racing betting platform in Australia. BetEasy is licensed in Australia’s Northern Territory and majority owned by The Stars Group, one of the most regulated online gaming companies in the world. The Stars Group holds licenses in 19 jurisdictions, including, among others, in Europe and North America, and with other market leading brands including PokerStars, Full Tilt and Sky Bet. True to its strategy of growth through acquisition, CrownBet was the winning bidder in the sale of the William Hill Australia business in March 2018. The combination of the two businesses, raised its market position to third only to Tabcorp and Sportsbet.
True to the tagline “Raise Your Game”, BetEasy strives to distinguish itself from its competitors, and serves the industry and marketplace by providing consumers with a “new, bigger, better betting experience”. On the website and app, BetEasy strives to lead the market in product innovation, outpace competitors with new feature product releases, and continue to evolve its platform to be highly scalable and imperiously reliable. BetEasy’s processes and ways of working all relate back to its mission of “creating winning moments”.
BetEasy’s strategic vision is clear: to be the fastest growing operator, offering the most exciting and engaging mobile betting experience in Australia.
BetEasy is developing a winning culture made up of excellent, inspired and passionate people, working collectively for a great purpose and in a manner consistent with its company values. BetEasy currently employs 426 people across its offices in Melbourne (headquarters), Sydney and Darwin (operations centres).