Thryv Australia

Thryv Australia has been selected as an Employer of Choice in The Australian Business Awards 2025. The Australian Business Award for Employer of Choice [EOC] recognises organisations that develop workplaces that maximise the full potential of their workforce through established policies and practices which demonstrate effective employee recruitment, engagement and retention.

Thryv is a global software and marketing services company that empowers small to medium-sized businesses (SMBs), franchises, and agencies to grow and modernise their operations so they can compete and win in today’s economy.

Thryv’s leadership sees all employees as the company’s main asset, and they’re committed to fostering an inclusive, supportive, and productive culture. Throughout the many years in which Thryv and its previous iterations have existed, they have maintained that it’s their employees who allow them to compete at a global scale.

Starting with this foundation, Thryv puts its small business clients at the very centre of everything they do. After all, by enabling employees to find their value and voice, they are then inspired to provide the best software solutions and hands-on service to their clients. Thryv’s values reflect this pursuit of customer excellence, focusing on how employees interact with clients and the wider industry in general.

A key aspect of Thryv’s culture is its work-from-anywhere model. The model is one of the first to be adopted in Australia and enables all staff to work remotely full-time. To maintain its strong culture, regular social events – both online and in-person – are held to foster connections among employees. Thryv’s leadership openly supports and encourages remote work, and Thryv’s high employee satisfaction speaks volumes about this workplace model.

In terms of employee reward and recognition, Thryv’s annual process of goal setting, revision, and reporting remains an important contributing factor to employee engagement. Goals are set at both the individual and company levels, ensuring that each employee’s voice is heard and their contributions are valued, while maintaining a strong focus on company-wide growth and success attribution.

To help meet these goals, Thryv’s education and training programs enable employees to upskill and grow, both within their individual roles and in preparation for internal promotions. This ensures a robust line of succession filled with stellar leadership that is nurtured by the company’s Leading Edge and mentoring programs.

Lastly, Thryv’s highly valued leave and personal benefits help its employees maintain a healthy work-life balance. The company’s Health and Wellbeing Committee ensures employees maintain a voice in the design of corporate initiatives.

The combination of these factors has led Thryv’s workforce to become one of the most engaged, fulfilled, and productive workforces, not just in Australia, but globally.

For more information about Thryv, visit thryv.com.au.

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