Steel Blue is an Australian-owned business established in 1995 and recognised as Australia’s market leader in occupational footwear. Since the Company’s inception 29 years ago, it has grown with distribution across domestic and international regions, including Australia and New Zealand, Asia, Europe, Middle East & Africa (EMEA), the UK and the USA. Steel Blue’s headquarters and Australian manufacturing operations are based in Western Australia and supported by dedicated distribution centres across Perth, Melbourne, New Zealand, the Netherlands, the UK and the USA. The organisation’s headquarters includes its Executive Management Team, Research and Development, Supply Chain and Manufacturing, and corporate support, including HR, Finance, Sales and Marketing, Customer Service and Administration.

Steel Blue is a global brand with over 90 employees across their regions. They are deeply committed to cultivating a culture that aligns seamlessly with the Purpose “To be the ultimate in comfort, quality and signature styled workforce footwear the wellbeing of our customers and the community we service“. SteelBlue’s FORWARD values include: Fairness, One Team, Responsible, Walk the Talk, Aspire, Rejuvenate, and Driven.

Steel Blue’s culture is nurtured through a comprehensive approach that integrates these values into every aspect of the organisation’s operations, from Research & Development to Customer Service. By embedding these values into daily operations, Steel Blue has created a vibrant, purpose-driven culture that not only achieves Steel Blue’s Purpose but also fosters a sense of belonging and pride among employees. The Company’s commitment to these principles is unwavering, and it is through this dedication that Steel Blue continues to inspire trust and loyalty in its customers, partners, and the broader community.

As part of Steel Blue’s strategic direction to be recognised as an Employer of Choice, five (5) pillars have been identified to reach key milestones. These pillars encompass Career Development, Reward and recognition, Work-Life Balance, Employee CSR, and Culture. Through the identification of these pillars, Steel Blue has identified tactics and specific, measurable outcomes.

HR strategies, including career development, reward and recognition, work-life balance, and diversity, have allowed SteelBlue to foster a vibrant and inclusive culture over the last 25 years. This culture attracts and retains top talent by promoting a sense of belonging, respect, and unity among employees, ensuring they feel valued and part of the Steel Blue team.

At the heart of Steel Blue is a supportive team environment characterised by a peer recognition program that celebrates individual and team achievements. Steel Blue prides itself on fostering a family-friendly culture where everyone feels part of the Steel Blue family. The management team is relaxed and approachable, promoting a culture of openness and inclusivity. The Company has initiated diversity and inclusion efforts and flexible working policies under their family support pillar. These initiatives are designed to assist busy working parents in balancing their professional and personal lives, offering options such as working from home, varied start and finish times, part-time hours, and more across most roles.

Steel Blue offers a range of supplementary benefits to employees, including company-paid parental leave with superannuation top-ups for returning employees, flexible work arrangements, product discounts, community leave, access to a global employee assistance program, and income protection insurance. These benefit offerings are carefully designed to cater to and recognise the diverse needs and contributions of the Company’s valued employees.

Combining comprehensive health and safety measures, a nurturing and inclusive culture, and robust employee engagement activities illustrates Steel Blue’s unwavering commitment to its workforce. The Company’s efforts to foster a supportive, safe, and satisfying work environment enhance employee wellbeing and drive commitment and retention, affirming our status as an employer of choice.

For information about Steel Blue, visit steelblue.com/au/