In 2024, Purple celebrates twenty years of excellence as an award-winning strategic communications firm renowned for its industry leadership. With a diverse portfolio spanning resources, property, energy, education, and agriculture, Purple offers comprehensive services, including digital strategy, crisis management, and stakeholder relations. Upholding stringent industry standards, Purple is a trusted advisor domestically and globally, shaping conversations, influencing policy, and delivering measurable outcomes.

Purple’s culture prioritises employee empowerment and support, fostering leadership through established programs. The Purple Campus facilitates internal learning and development, while a culture of mentorship ensures knowledge sharing and growth. Strategic objectives align with workforce development, attracting and retaining top talent through supportive policies and inclusive leadership practices.

Investing in employee education and development is fundamental to Purple’s success, driving innovation and performance. Mentorship, leadership programs, and embracing emerging technologies underscore Purple’s commitment to continuous learning and staying ahead in a dynamic industry landscape.

Purple’s performance management system emphasises personal development plans, mentorship, and challenging assignments to foster high performance.

Recognition through awards and bonuses, alongside competitive remuneration and comprehensive benefits, reinforces a culture of appreciation and achievement, focusing on fairness and transparency.

Creating a healthy, safe, and supportive work environment is central to Purple’s ethos, demonstrated through initiatives promoting physical and mental wellbeing. Regular feedback mechanisms ensure employee satisfaction and retention, aligning with Purple’s commitment to being an employer of choice.

Purple’s holistic approach to organisational culture, leadership development, employee education, performance management, and wellbeing reflects its dedication to excellence, innovation, and positive impact in the strategic communications industry.

Celebrating two decades of excellence, Purple (formerly Cannings Purple) is recognised as an award-winning strategic communications firm at the forefront of its industry.

Operating across the resources, property, energy, education, and agriculture sectors, the organisation offers an extensive portfolio of services, including digital strategy, design, crisis management, media engagement, and government, investor, and stakeholder relations.

This wide-ranging expertise, grounded in real-world experience and a deep understanding of the interplay between business, government, and communications, has established Purple as a trusted advisor in the PR and communications landscape, both within Australia and on a global scale.

The firm’s operation is framed within a complex regulatory environment that demands adherence to stringent industry standards and accreditations. This compliance ensures the highest levels of professionalism and integrity in its service delivery. Purple’s contributions to its industry are significant, spanning commercial achievements, environmental initiatives, educational advancements, and societal impacts. These efforts reflect the organisation’s commitment to business success and fostering positive change within its industry and the broader community.

The key to Purple’s success is its strategic approach to service delivery, which combines innovative solutions with personalised advice to meet each client’s unique needs through the knowledge, experience, and skill of its employees.

For information about Purple, visit purple.au