Liberty is a non-bank lender founded in 1997 on the premise of fairness and financial inclusion. Since its establishment, Liberty has provided solutions to customers underserved by larger institutions. Liberty remains committed to helping people in Australia and New Zealand gain access to the funds they need to lead better lives.

Liberty’s values of Fairness, Learning, Accountability, Investment, and Resourcefulness are present in everything it does. Liberty wants to have a positive, ongoing impact on its communities and is committed to helping people lead better lives with finance. They achieve this purpose by offering home, motor, personal, business, commercial, and SMSF loans, as well as investment and insurance products.

Liberty Financial Group was listed on the ASX in December 2020 and today comprises a team of more than 550 people and has helped more than 850,000 customers get financial. Liberty is the only Australian non-bank that is B Corp certified, making a pledge to be held accountable to high standards of performance and transparency. As a B Corp, Liberty seeks to balance profit and purpose.

Liberty’s culture is closely aligned with its strategy and is supported by its vision and mission. Liberty’s vision is to be the leading finance group that champions free thinking through its mission to provide free-thinking finance.

Together, these cultural elements encourage and support team members to bring their authentic selves to work. Liberty strives to create a happy, high-performing team whose characteristics are collaborative, diverse, and supportive of customers and each other.

Liberty’s culture is built on an entrepreneurial, free-thinking ethos. It constantly innovates to evolve the business and better support customers and business partners with streamlined solutions. This ethos enables Liberty to improve financial accessibility in the community.

Liberty’s employee value proposition is to empower and support team members to achieve maximum personal and career growth. It believes individuals will experience optimal growth in an environment where challenge intersects with opportunity. It strives to deliver these two drivers of growth for all team members.

In Liberty’s view, good leadership is at the heart of fostering this desired culture and driving this strategy. Liberty helps its leaders effectively guide the culture by supporting and empowering them to make informed and accountable decisions for the welfare of their teams.

Careers at Liberty are tailored to each team member. Whether an individual joins the company as a graduate or an experienced professional, Liberty offers continuous learning and development opportunities to foster personal and professional growth. Liberty believes the most powerful form of learning is peer-group training. Every department has developed a series of induction and training modules to help new people learn the requirements of a role quickly and effectively.

• To deliver maximum value to the business, the Culture and Community team implements the human resource strategy. Four key principles guide this team:
• The needs of team members should come first: A happy team will deliver happy customers.
• Work to create an agile, high-performing and learning culture through innovative goalsetting, agency, inclusivity, and development initiatives.
• Provide advice, guidance, support, and empowerment to leaders.
• Encourage all individuals at Liberty to understand and appropriately exercise their agency.

Liberty takes an integrated approach to performance improvement and performance appraisals. For Liberty, it begins by seeking clarity and alignment around the business strategy and agreement on the skills and behaviours needed to deliver the strategy. All roles at Liberty have clear performance measures, emphasising how people collaborate. As a people business, it’s significant that 60% of KPIs measure behaviour against the values. The remaining 40% of KPIs measure output and outcomes. Liberty has worked hard to position the review process as constructive and supportive of team members ‘ personal growth and development.

Liberty develops and maintains a healthy, safe, and supportive work environment that is conducive to overall wellbeing and productivity in many interconnected ways, including:

• Developing a supportive culture
• Ensuring workplace safety
• Maximising workplace flexibility
• Designing the office for people and collaboration
• Going above and beyond with facilities for the team
• Looking after personal health and wellbeing
• Supporting families of team members and
• Building inter-team connections.

All these factors combine to maintain a strong and committed team. They also enable Liberty to recruit talented people and provide unwavering customer support.

For information about Liberty Financial, visit liberty.com.au