Green Endeavour is the parent company of leading fresh produce and gourmet supplier brands Suncoast Fresh and Fruitlink. They are fresh produce and gourmet food specialists who are highly respected within their market sectors due to their innovation, quality, networking, experience, and education.

Fruitlink, founded in 1991, supplies independent grocers and retailers with fresh produce, gourmet foods, and retail consultancy services to enhance the customer experience. Suncoast Fresh, founded in 2008, supplies fresh produce to high-end hospitality outlets, including cafes, restaurants, bars, clubs and pubs, childcare centres, and aged care centres.

In 2022, the two companies merged to create Green Endeavour. The name speaks directly to its Just Cause—’To create sustainable communities where all people are educated, empowered and inspired by the joy of real food’—and Mission—’To deliver sustainable fresh produce supply solutions and a premium customer experience through their high-performance team. ‘

Green Endeavour currently operates out of three sites: one in the Brisbane Markets precinct and one Distribution Centre (DC), each in Coolum and Byron Bay. Two sites previously existed in the Brisbane Markets precinct, and in March 2023, Green Endeavour moved into a brand new, purpose-built, state-of-the-art $25m warehouse facility (known as H1). At the time of writing, Green Endeavour employs 191 people.

The key characteristics of Green Endeavour’s culture and working environment include a strong focus on educating, empowering, and inspiring its people, in line with its Just Cause, Mission, and Values: camaraderie, innovation, pride, sustainability, accountability, and trust. 

Camaraderie enables a warm, welcoming culture across its four sites. It has an approachable leadership team with access to the four owner-operators (Directors), CEO, and Senior Leadership Team. It has a philosophy to focus on high performance as people holistically, both inside and outside of work. This is evidenced by its long tenure and proven track record of retaining top talent. In its most recent survey conducted in September 2023, the company received a performance index of 78%, which is a strong result and above average compared to other results received in 2023.

Green Endeavour has a strong focus on an effective and engaging employee lifecycle, starting with onboarding, probation objectives, regular feedback sessions, and offboarding. It has implemented an active Staff Wellbeing Program which consists of an Employee Assistance Program (EAP), Corporate Partnership for discounted gym membership rates, and staff orders for discounted fresh produce. Aligned with its value of Sustainability, Green Endeavour champions a healthy work-life balance to avoid burnout. 

Satisfaction is measured through surveys, above-award pay rates, and robust and effective relationships with Peers, Management, and Directors. Green Endeavour’s engagement results, staff retention rate, and a high number of longstanding employees demonstrate its commitment to its employees. 

For information about Green Endeavour, visit greenendeavour.com.au