For over 50 years, Ogilvy operated in Australia as an advertising agency. Their work shaped culture, changed customer behaviour, grew their client’s business and created some of Australia’s most loved brands. Ogilvy Network is a business that helps its clients transform and adapt so that they may succeed in the modern era. As the world has evolved, so has Ogilvy to better serve the needs of its clients and users.
Today, the Ogilvy Network is a single, high-performance, fully integrated company that delivers growth from transforming five disparate business units across three different Australian states and New Zealand into one single company. Ogilvy Network consists of:
- Advertising, Brand & Content
- Public Relations
The Ogilvy Network is a company that delivers the very best cross-functional capabilities to solve the problems of modern-day marketing. With offices in Brisbane, Canberra, Sydney, and Melbourne, the Ogilvy Network can bring together the capabilities of over 400 specialists to deliver solutions.
More broadly, Ogilvy Network is part of the Ogilvy global network to work fluidly across 131 offices in 93 countries. Ogilvy Network is also part of the WPP Network – one of the largest communications networks in the world. As part of WPP AUNZ, a wholly owned company of WPP Plc, Ogilvy is governed by policies and governance, which means they should be beyond reproach. Specifics cover everything from Data and Tax to Accounting and Sustainability.
In 2021, Sally Kissane took the reins as CEO of Ogilvy Australia’s advertising business with a mission to unlock a new chapter of growth. Sally’s core objective over the following two years was to deliver growth by transforming five business units across Australia and New Zealand into one high-performance, fully integrated company. Ogilvy is now in the market, answering briefs and presenting as a cross-functional problem-solving network.
Ogilvy has organised the business and the talent to collaborate with borderless creativity, providing agnostic and practical solutions.
Throughout 2022, the continued focus has been on key leadership decisions. Harnessing the best talent from across the business, Sally’s leadership team and their ability and track record of collaborative working demonstrate the business model and, in action, continue to be a true reflection of the company. The vision for Ogilvy was to stop surrounding a client’s budget and to start surrounding their business problems. Each client project and every new business opportunity was examined through the lens of how a ‘cross-functional’ team could deliver better results through the network effect. As a result, the company’s energy and effort were channelled directly into creating more marquee work that delivered effective outcomes in this way.
Recognising that many staff were enjoying the freedom and autonomy that working from home provided, The Ogilvy team chose to embrace the new working behaviours of the business, adapting the entire company rhythm to enable staff to collaborate and create together, even when they were physically apart. Underpinned by a deep sense of trust from the Ogilvy management, they offered staff the freedom to decide what working behaviours would be best for themselves and the team. It allowed employees to balance out their priorities against the needs of their team, leaving them to define the ways of working that suited everyone.
For information about Ogilvy, visit ogilvy.com.au