Liberty Financial

Liberty Financial has been selected as an Employer of Choice in The Australian Business Awards 2023. The Australian Business Award for Employer of Choice [EOC] recognises organisations that develop workplaces that maximise the full potential of their workforce through established policies and practices which demonstrate effective employee recruitment, engagement and retention.

“I’m so proud of the work we have done in developing a welcoming, inclusive and diverse workplace. Our people are our most important asset at Liberty and the driving force behind our purpose of helping more people get financial.

“Liberty’s culture encourages and supports team members to bring their authentic selves to work to create a happy, high-performing team. A team whose characteristics are collaborative, diverse and supportive of customers and each other.

“We are on a continuous journey with our commitment to diversity and inclusion. While there is always more work to be done, this award helps to signal that we are on the right path.”

Anne Bastian, Chief People Officer, Liberty Financial

Liberty is a Non-Authorised Deposit-taking Institution (non-ADI) lender founded in 1997 on the premise of fairness and financial inclusion. A premise that understands that providing credit for good purposes has a sustainable and positive impact on the community. Liberty operates within the Australian and New Zealand lending sectors, including housing, personal, commercial, motor, business, and lease. The company’s corporate purpose is ‘To help more people get financial’. Liberty seeks to achieve this by lending for home, motor, personal, small business, commercial and SMSF loans. It also offers investment and insurance products. Liberty Financial Group was listed on the ASX in December 2020. It has helped more than 600,000 customers, has a team of just over 500 people, and manages $13 billion of loan assets.

Liberty is a certified B Corp organisation, the only non-ADI in Australia to be so. As a B Corp, it seeks to demonstrate through its actions that it understands the value of positive social impact. In this regard, it seeks to balance profit and purpose.

Liberty has developed a culture aligned with its strategy and supported by its vision, mission and values. Its vision is to be the leading finance group that champions free thinking. Its mission is ‘free thinking finance’, and its five values are Fair, Learning, Accountable, Invested and Resourceful. Together these cultural elements encourage and support team members to take their most genuine and authentic selves to work to create a happy, high-performing team.

Liberty’s culture is built on the entrepreneurial spirit that embodies the business. This spirit is alive today, focusing on innovating and evolving the business to support customers and partners with streamlined solutions. 

Liberty’s employee value proposition is that its team members will enjoy exceptional personal and career growth. It believes individuals will experience optimal growth in an environment where challenge regularly intersects with opportunity. As a result, Liberty strives to deliver these two growth drivers for all team members.

At Liberty, careers are tailor-made for each individual. Whether joining the company as a graduate or as an experienced professional, Liberty offers continuous learning and development platforms and programs created to provide opportunities for personal and professional growth. Liberty believes peer group training is the most powerful form of learning and development. Every department has developed a series of induction and training modules that help new people learn the requirements of a role quickly and effectively. These modules address all key tasks for a role and are mapped across Microsoft Planner to make them easy to review and schedule. The modules are progressive and delivered by different team members. They include reference materials and videos.

Liberty develops and maintains a healthy, safe and supportive work environment conducive to overall wellbeing and productivity in many interconnected ways.

This involves:

  • developing a supportive culture
  • ensuring workplace safety
  • maximising workplace flexibility
  • designing the office for people
  • going above and beyond with facilities for the team
  • Looking after personal health and wellbeing
  • supporting families of team members
  • building connections amongst the team and
  • managing through the uncertainty of the pandemic.

All these factors combined aim to maintain a strong a committed team. They enabled Liberty to recruit talented people and provide extraordinary and unwavering customer support.

For information about Liberty, visit

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