Green Endeavour

Green Endeavour has been selected as an Employer of Choice in The Australian Business Awards 2023. The Australian Business Award for Employer of Choice [EOC] recognises organisations that develop workplaces that maximise the full potential of their workforce through established policies and practices which demonstrate effective employee recruitment, engagement and retention.

Green Endeavour is the parent company of leading fresh produce and gourmet supplier brands Suncoast Fresh and Fruitlink. They are fresh produce and gourmet food specialists highly respected in their market sectors through innovation, quality, networking, experience and education.

Fruitlink, founded in 1991, supplies independent grocers and retailers with fresh produce, gourmet foods, and retail consultancy services to help enhance the customer experience. Suncoast Fresh, founded in 2008, supplies fresh produce to high-end hospitality outlets, including cafes, restaurants, bars, clubs and pubs. In 2021 the two companies merged to create Green Endeavour.

The key characteristics of Green Endeavour’s culture and working environment include a strong focus on educating, empowering and inspiring its people, in line with its Just Cause, Mission and Values: Camaraderie, Innovation, Pride, Sustainability, Accountability and Trust.

Camaraderie enables a warm, welcoming culture across its four sites. It has an approachable leadership team, with accessibility to the four owner-operators (Directors) and Senior Management Team. It has a philosophy to focus on high performance as people holistically, both inside and outside of work. This is evidenced by its long tenure and proven track record of retaining top talent. In its most recent survey conducted in February 2023, the company received a performance index of 78% which is a strong result and above average compared to other results received in 2022/23.

Green Endeavour has a strong focus on an effective and engaging employee lifecycle, starting with onboarding, probation objectives, regular feedback sessions, and offboarding. It has implemented an active Staff Wellbeing Program, which consists of an Employee Assistance Program (EAP), Corporate Partnerships for discounted gym membership rates, and staff orders for discounted fresh produce. Aligned with its value of Sustainability, Green Endeavour champions a healthy work-life balance to avoid burnout.

Satisfaction is measured through surveys, above-award pay rates, and robust and effective relationships with Peers, Management and Directors. This is evident by Green Endeavour’s Engagement results, staff retention rate, and many longstanding employees.

For information about Green Endeavour, visit

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