Cannings Purple

Cannings Purple has been selected as an Employer of Choice in The Australian Business Awards 2023. The Australian Business Award for Employer of Choice [EOC] recognises organisations that develop workplaces that maximise the full potential of their workforce through established policies and practices which demonstrate effective employee recruitment, engagement and retention.

Cannings Purple is Western Australia’s leading strategic communications firm, with a clear purpose: “To start and shape conversations that matter”, motivating its team of 42 communications experts to solve complex communications challenges for clients in Australia and worldwide.

The team brings deep expertise across its key communication advisory offerings: government relations, investor relations, corporate affairs, social impact, consumer communications, crisis communications, stakeholder engagement, social and digital campaigns, and graphic design.

Attracting and retaining a confident, highly skilled team of subject matter experts is a critical success factor for Cannings Purple. To do so, Cannings Purple use financial remuneration and performance incentives. Additionally, for Cannings Purple to remain an employer of choice, there is a substantive investment put towards culture so that their people are genuinely valued and supported to do their best work in a fun, family-friendly, yet highly professional environment.

This culture allows Cannings Purple to attract and retain the very best talent, who in turn attract the highest value, complex and exciting work – enabling Cannings Purple to deliver award-winning outcomes for clients, as well as outstanding growth and returns for investors. It follows that culture is a subject that features highly in Cannings Purple’s Board and Executive conversations and an extensive engagement with its highly regarded, high-performing team.

A hallmark of its culture is the continuous evolution of Cannings Purple’s employee value proposition (EVP), which offers:

  • An employer with a genuine focus on people, their wellness, and their families as a priority.
  • The opportunity to work with and learn from some of Australia’s highest-regarded public relations veterans with a passion for knowledge sharing.
  • A culture of continuous learning and supported professional development that creates opportunities to grow.
  • Appreciation and recognition of individual contributions to the team and the business’ success.
  • A high degree of psychosocial awareness and safety.
  • A fun place to work with a range of social engagement opportunities.
  • Competitive remuneration.
  • Unmatched workplace flexibility, with a range of ‘Purple Perks’ including Birthday Leave, Loyalty Leave, discounted gym membership, technology subsidies and co-payments, continuous catering, personal training budgets and more.

For information about Cannings Purple, visit

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