Liberty Financial

Liberty Financial has been selected as an Employer of Choice in The Australian Business Awards 2025. The Australian Business Award for Employer of Choice [EOC] recognises organisations that develop workplaces that maximise the full potential of their workforce through established policies and practices which demonstrate effective employee recruitment, engagement and retention.

Liberty is a pioneering non-bank lender, founded in 1997 on the premise of fairness and financial inclusion. Since its inception, Liberty has empowered customers often overlooked by larger institutions. With a strong presence in Australia and New Zealand, Liberty remains committed to helping people access the funds they need to improve their lives.

Guided by its core values of Fair, Learning, Accountable, Invested and Resourceful, Liberty strives to have a positive, ongoing impact on its communities. Its commitment to responsible lending is reflected in every aspect of its operations.

Liberty delivers on its purpose by offering a diverse range of solutions, including home, motor, personal, business, commercial and SMSF loans, as well as investment and insurance products.

Listed on the ASX since December 2020, Liberty Financial Group now comprises a team of more than 520 people and has helped more than 900,000 customers get financial.

As the first Australian non-bank to achieve B Corp certification, Liberty proudly upholds high standards of performance and transparency. This certification underscores its pledge to balance profit with purpose, ensuring that its impact extends beyond finance.

Liberty’s culture is deeply connected to its strategy, and both are shaped by its clear vision and mission. Liberty’s vision is to be the leading finance group that champions free thinking, driven by its mission to provide free-thinking finance. These guiding principles foster a workplace where team members feel empowered to bring their authentic selves to work.

Liberty is committed to building a happy, high-performing team – one that is collaborative, diverse, and united in its support of customers and one another. Its entrepreneurial, free-thinking ethos fuels continuous innovation, enabling Liberty to evolve and deliver streamlined solutions that improve financial accessibility across communities.

Liberty’s employee value proposition centres on empowering team members to achieve maximum personal and professional growth. They believe individuals will experience optimal growth in an environment where challenge meets opportunity. It strives to deliver these two growth drivers to all team members.

Liberty believes good leadership is at the heart of fostering this desired culture. The organisation supports its leaders to effectively shape the culture by supporting and empowering them to make informed and accountable decisions for the welfare of their teams. This leadership approach is key to Liberty’s distinctiveness and ongoing impact.

At Liberty, careers are tailored to the individual. Whether joining as a graduate or an experienced professional, every team member is offered continuous learning and development opportunities to foster both personal and professional growth.

Liberty develops and maintains a healthy, safe, and supportive work environment that is conducive to overall wellbeing and productivity in many interconnected ways. These include developing a supportive culture, ensuring workplace safety, looking after personal health and wellbeing, and going above and beyond with facilities for the team.

Together, these efforts help to create a workplace where people feel valued and empowered. They also enable Liberty to recruit talented people and deliver consistent, high-quality support to customers.

For more information about Liberty, visit liberty.com.au.

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