Avenue Dental is one of Australia’s most awarded dental practices, recognised for combining outstanding clinical care with a vibrant, supportive, and purpose-driven workplace culture. Operating multiple practices across Queensland and recently opening its first interstate practice in South Australia, the organisation provides care to over 100,000 patients annually while nurturing a team of nearly 200 dental and support professionals. At the heart of Avenue Dental is its purpose: positively transforming dentistry. This guiding principle shapes every decision, ensuring that every team member feels valued, inspired, and empowered to grow while delivering life-changing care to patients.

The organisation’s core values, captured in GETPOW: Growth, Excellence, Teamwork, Passion, Positive and Fun, and Wow, are embedded into every aspect of daily life at Avenue Dental. Growth is fostered through structured career pathways, individual coaching, leadership development, and ongoing professional education. Staff are supported through weekly coaching sessions, one-on-one meetings, workshops, and department head training days. Dentists and support staff alike benefit from paid certifications and advanced training programs, including postgraduate diplomas, sedation courses, and advanced implantology, implants, and cosmetic dentistry. By investing over two million annually in professional development, Avenue Dental ensures its people have the tools, guidance, and confidence to reach their full potential.

Excellence drives both patient outcomes and workplace practices. Clinicians work with cutting-edge technology, including CBCT imaging, iTero scanners, 3D printing, digital smile design, and same-day crown fabrication. This enables staff to provide highly precise, comfortable, and efficient care while allowing them to develop expertise at the forefront of modern dentistry. Continuous improvement is embedded into every process, supported by cloud-based systems such as OneDrive, Trello, LOOM videos, and structured checklists that allow staff to learn, self-correct, and contribute ideas that improve business performance. Weekly and quarterly meetings, Individual Coaching Plans (ICPs), Monthly Management Reports (MMRs), and real-time feedback dashboards ensure that every staff member has clarity, accountability, and insight into their growth and impact.

Avenue Dental prioritises communication, collaboration, and alignment across practices, with clear accountability and shared goals. Staff meetings, leadership huddles, quarterly strategic planning, and dedicated avenues for feedback ensure that everyone can participate in shaping the organisation’s future.

Positive and Fun is reflected in the daily rhythm of Avenue Dental’s workplace. Dedicated wow coordinators, internal events, team celebrations, and recognition initiatives foster a sense of joy and connection. Boom cards, rewards apps, referral bonuses, and gift vouchers acknowledge achievements and milestones, while complimentary dental treatment and family benefits reinforce the organisation’s commitment to caring for its people. Split shifts and flexible work arrangements enable staff to maintain a healthy work-life balance, ensuring that teams remain energised, engaged, and motivated to deliver exceptional patient care.

Staff are empowered to create memorable experiences for patients through thoughtful touches such as headphones, comfort lists, personalised care, and ambient clinic environments. These practices are mirrored in staff recognition, with rewards and celebrations creating a culture of appreciation and encouragement.

Avenue Dental also demonstrates a strong commitment to community and industry impact. The organisation runs student mentoring programs, postgraduate education initiatives, and outreach programs, giving back to the profession while inspiring the next generation of dental professionals. Charitable initiatives, such as smile giveaways, provide life-changing treatment to individuals who may otherwise face barriers to care. Local partnerships with laboratories and community organisations further enhance the positive impact of the business.

By integrating purpose, GETPOW values, career development, recognition, innovation, community impact, and a culture of inclusion, Avenue Dental has built a workplace where employees feel genuinely supported, empowered, and celebrated. This alignment of people, purpose, and strategy ensures that Avenue Dental continues to set the benchmark for excellence in dental care and workplace culture, making it an environment where both staff and patients thrive.

For more information about Avenue Dental, visit avenuedental.com.au.