Generate is not your typical accounting firm. They have made it their business for nearly twenty years to help creative and innovative people build successful businesses and achieve their goals. Generate’s vision is to be Australia’s leading accounting & advisory firm specialising in creative & innovative business. Generate trades via a company, We Are Generate Pty Ltd, as is owned equally by the three Directors – Jacqui Crouch, Lauren Hillier, and Ben Fletcher – who share the responsibility of managing the business, the team and their clients. Generate’s mission, vision and values are what drives the team culture and creates pride in their organisation and work.

As an accounting firm they are governed by a range of professional and governmental bodies including the following, Registered Tax Agents – via the Tax Practitioners Board, ASIC Agents – via the Australian Securities and Investments Commission and CAANZ membership – via the Chartered Accountants of Australia & New Zealand.

Generate genuinely care about the work they do and demonstrate how much via their actions every day. They care about the work that they do, they care about the people they work with and they care about the clients they work for. They care about their own professional development as well as the development of Generate as a whole. Being a professional advisor to a small business owner involves having a certain level of trust – both the client and the Generate team. Trust between a client and their accountant gets built in a variety of ways including lots of face-to-face contact, offering commercial insight, clear and empathetic communication, and sharing a bit about themselves.

Generate’s main focus is on delivering A+ service to their clients and helping their employees achieve their goals. Training forms a core part of development at Generate and they offer a range of training, each in line with their employee’s development plans, to support growth both professionally and personally. Training on how to deliver Generate services is given on a one-on-one basis with all new employees by a buddy. All services and procedures on how to deliver them are documented in an online Employee Handbook. Written in plain English with personality, updated regularly, the Handbook is interactive and palatable. Staff feedback inform updates, and policy changes reflect the dynamic culture where change is embraced and not feared. Internal training for tax staff is held monthly and is run by Managing Director, Ben Fletcher. Generate prides itself on providing a healthy, safe, secure and supportive work environment for their team.