CrownBet has been recognised as an Employer of Choice in The Australian Business Awards 2017.
The Australian Business Award for Employer of Choice [EOC] recognises organisations that develop leading workplaces that maximise the full potential of their workforce through established policies and practices that demonstrate effective employee recruitment, engagement and retention.

“We are delighted to receive this Employer of Choice award for outstanding achievement through effective recruitment, engagement & retention. At CrownBet, we have worked diligently to make it a truly great place to work, and this award recognises our commitment to all our people.”
Matt Tripp, CEO, CrownBet
CrownBet is 100% Australian owned. It is built on the powerful partnership between Crown Resorts and a group of wagering industry pioneers led by CEO Matt Tripp. This provides CrownBet with a distinct advantage over other major competitors who are foreign owned and lack the Australian wagering nous and experience of CrownBet’s management team.

CrownBet’s head office is in Melbourne and have operations centres in Sydney and Darwin and are already approaching 400 staff in less than three years.

Employee engagement is a key focus point for the organisation. They are continually looking for new ways to engage their employees through Purpose, by ensuring that their employees understand the connection between their work and the company’s strategic pillars and vision.

The organisation has designed a bespoke leadership development program called ‘Leading the Way’. This course is run over four modules across a 12-month period and is initiated with 360 feedback at the commencement and then upon completion of the course to measure behavioural changes. The fast-track program has been designed to strategically develop our high-potential talent and prepare them for future leadership roles.

Their high-performing culture is supported by targeted learning and development opportunities such as their Lunch and Learn program, whereby special guests present to staff on a range of diverse and relevant topics. They also engage technical experts to speak to specific teams of people on topics like coding languages and innovation.

They manage performance through a Performance Agreement System. Within this, six specific KPIs are set to be achieved over a twelve-month reporting period. To support and guide their employees to achieve high performance, the KPIs are structured into three objectives. In doing so, employees can easily see how they are tracking against all aspects of their job role ensuring focus on personal development. Within the system there are two formal check in points: An Interim Review, which is done after 6 months and Final Review to assign an overall rating.

They have a very competitive Short Term Incentive Plan (STIP) which, on top of a competitive remuneration package, enables individuals to be rewarded for discretionary effort and high performance. This plan is run over a 12 month period. They also recognise their best talent through our Long Term Incentive Plan (LTIP). This plan is run over a three year period.

There is operate a formal peer-to-peer reward and recognition program called, Back a Winner. Whereby anyone across the business can nominate or can be nominated. All nominations are reviewed monthly by the Executive Team, with the monthly winner to receive a $250 voucher of the employee’s choice. At the end of the financial year, from the pool of monthly winners, an annual winner is announced who will receive an all-expenses paid trip to Bali.

Organisational participation into the Employer of Choice Awards includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Employers of Choice are required to demonstrate their achievements the across the key areas of Organisational Culture & Leadership; Employee Education, Training & Development; Employee Health, Safety & Satisfaction; Performance Management; Recognition & Remuneration.

Entries are assessed utilising a rigorous and dynamic framework to ensure that the assessment process is pertinent and objective. The Employer of Choice Framework (EOC Framework) is a structured model of assessment that consists of specialised assessment criteria and sub-criteria that provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

The key attributes of the EOC Framework outline the characteristics of well-managed, high-performing, industry leading organisations that provide a stimulating and supportive workplace.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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