Porter Novelli is one of Australia’s longest-established public relations agents with offices Australia-wide. Its mission is to transform opinions, beliefs and behaviours of those people who matter most to its clients. It employs the right consultants to match its clients’ needs, mixing specialists with the best professional skills and sector knowledge.

In 2013, the Leadership Team developed a new employee strategy focusing on achieving business goals and increasing employee retention. The innovative strategy includes a comprehensive induction for all new staff including support from a “buddy”, performance appraisals, weekly productivity reports, financial support for training and development, health initiatives, flexible work arrangements, volunteer days, and an award program to recognise fellow employees. In February 2014, Porter Novelli exceeded their retention goal with a current average tenure reaching three years.